Unleash the power of drumming
Collaborating with the amazing “Hey! What?” animation studio I was commissioned to find a way of telling the story of the Clem Burke Project, but without any dialogue so it could be shown on enormous screens. The project explored the positive effects of drumming on the human mind and body. The research, which was undertaken in conjunction with Roland, scientists and Blondie’s legendary drummer Clem Burke, found that drumming can have similar effects on the body as those seen in professional athletes, creating new neural pathways for stroke and mental health patients.
Executive Producer/ Global Strategic Product Marketing Manager – Drums (Roland) – Jules Tabberer-Stewart
Creative Director (Roland) – Mars Hopkins
Writer/ Director – Alun D Pughe
Animation – Hey! What?
With thanks to Marcus Smith, Steve Draper and, of course, Clem Burke.